The Key to Consumer-Centric Marketing
[excerpt] The insights that can be gained by simply having a dialogue with your audience can help you understand their problems, concerns, needs and wants.
iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11., Partnership for Public Service