Jul 09, 2014
Intrigued by iModerate’s claim that this offering fills a significant hole in the marketplace by blending context and data in a scalable way, we wanted to learn more. We recently asked iModerate’s Managing Partner, Jen Drolet, five questions to get the scoop…
By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
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