Jul 09, 2014
Intrigued by iModerate’s claim that this offering fills a significant hole in the marketplace by blending context and data in a scalable way, we wanted to learn more. We recently asked iModerate’s Managing Partner, Jen Drolet, five questions to get the scoop…
The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research
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