Jan 18, 2012
[excerpt] Using Cognitive Theory to inform the qualitative approach is one such strategy, and the one we employ here at iModerate. Tying our research to aspects of Cognitive Theory gives us a better understanding of how people think.
iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.
, Partnership for Public Service
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