Nov 23, 2010
[excerpt] Because online one-on-one interviews combine the intimacy of a one-on-one setting with the virtual separation of the Internet, they remove the social and group pressures that can hamper candor, resulting in extraordinarily open discussion on even the most sensitive topics.
iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.
, Senior Strategic Planner, Saatchi & Saatchi LA
©2016 iModerate. All rights reserved.