Jan 23, 2007
[excerpt] The sessions add a layer of freedom to the survey process. Participants confirm that they enjoy and appreciate the opportunity to interact with a live moderator and answer questions candidly and without restraint. “Being interviewed was nice because it gave me a chance to clarify opinions that I had stated previously. It’s nice to have a chance to be heard.”
iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.
, Senior Strategic Planner, Saatchi & Saatchi LA
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