Jan 23, 2009
[excerpt] They used the latest sophisticated techniques, married with old-fashioned political common sense to do what good pollsters do in a winning campaign: find the right language to explain what the candidate already believes, and target vulnerabilities in the opposition to destroy them.
By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
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