Jan 23, 2009
[excerpt] They used the latest sophisticated techniques, married with old-fashioned political common sense to do what good pollsters do in a winning campaign: find the right language to explain what the candidate already believes, and target vulnerabilities in the opposition to destroy them.
iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.
, Senior Strategic Planner, Saatchi & Saatchi LA
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