iModerate Adds Two New Senior Executives

iModerate Adds Two New Senior Executives


Oct 03, 2013

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Denver, CO (October 16, 2013) – iModerate , a leading qualitative research firm, recently hired David Howlett as SVP, Innovation and Chris Smith as VP of Sales.

Dave Howlett is a seasoned product development, marketing and market research executive with social media expertise. Most notably, Dave was a co-founder of Umbria, the social media research and analysis firm which was sold to McGraw-Hill/J.D. Power and Associates. He drove the business forward by overseeing the development of both the firm’s product and platform. Prior to Umbria, Dave founded or was part of the founding teams of four start-up technology companies and served ten years in various product management and innovation capacities at the Sprint Corporation.

Chris Smith comes to iModerate with a proven track record of helping clients define their research objectives and structuring projects that deliver actionable insights. Prior to joining iModerate, Chris worked at the Nielsen Company where he led the company’s sales and account development efforts with financial services companies in the Mid-Atlantic and Southeast regions focused on consumer and B2B market segmentation. These analytics and consulting projects helped major banks, insurance companies and credit card providers determine their market share by segment, develop profitability models and create tactical marketing plans to specific segments.  Before joining Nielsen, he was the founder of a successful start-up company, Banking Growth Sciences, where he helped executives at mid-size banks develop strategic marketing plans based on identifying and targeting high-value consumer market segments.

“It’s not every day you get a chance to add such talented individuals to your organization. To have someone with David’s pedigree, creativity and business sense creating and implementing new solutions is invaluable. ” said Carl Rossow, iModerate’s CEO. “Just as important and hard to come by are people that can truly build relationships and become that trusted partner their clients lean on. That is what Chris Smith brings to the table.”

To see David’s and Chris’ bios in their entirety, check out iModerate’s team page.

About iModerate
iModerate Research Technologies is a leading qualitative market research firm with a distinct approach to uncovering the most meaningful insights. Based in Denver, Colorado and founded in 2004, iModerate is known for pioneering and championing the online one-on-one. With over 100,000 conversations to our credit, and an in-depth knowledge of how consumers think and behave, we have helped countless organizations obtain the insights that matter most to them. Visit us at imoderate.com

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service