The wearable market is evolving quickly, with an array of products and some hype, but wearables still have not achieved “must have” status. They need to progress from being perceived as “nice to haves” for enthusiasts to “must-haves” for the general consumer.
iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.
, Director of Marketing Research, Consumer Electronics Association