The wearable market is evolving quickly, with an array of products and some hype, but wearables still have not achieved “must have” status. They need to progress from being perceived as “nice to haves” for enthusiasts to “must-haves” for the general consumer.
iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.
, Senior Strategic Planner, Saatchi & Saatchi LA