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Why Netflix reigns supreme – Article in USA TODAY

Why Netflix reigns supreme – Article in USA TODAY

iModerate

Jun 29, 2015

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USA TODAY, as part of a cord-cutting series, featured iModerate’s research on consumer perceptions of Amazon, Hulu, and Netflix streaming services. Read the article to learn why Netflix has such a commanding lead in the market, and what Hulu and Amazon could do to catch up.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition