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Yahoo! Finance – January, 2014

Yahoo! Finance – January, 2014

iModerate

Jan 24, 2014

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New Study Shows College Degrees Still Highly Valued, but Post-School Expectations Are Skewed

As college students settle back into class after their holiday break, a new study from leading qualitative research firm iModerate reveals that regardless of economic hardships and increasing tuition costs, the pursuit of associates/vocational and four-year college degrees continues to be highly valued among both students and their parents.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition