Quantitative research gives you the data. Qualitative raises the context – that coveted voice of the consumer – to the surface. Using our research expertise and unique array of approaches, we can design a seamless blended study, making our Quant + Qual solution your one-stop shop for uncovering critical business intelligence.
Why You Need It
As brands battle for share of mind and wallet, every new piece of insight has the potential to provide a competitive advantage. The companies that win are those that have the most comprehensive view of their consumer – and there is no better way to gain this understanding than by blending the numbers provided by quant with the meaning gained from qual. Our skilled team uncovers meaningful insights by combining quant and qual into a single project, with each phase building upon the other, to ensure you are armed with the most complete information needed to move your business forward.
The iModerate Difference
Insights are our strength and our focus – and our Quant + Qual solution allows us to deliver complete and accessible implications by taking the best from both. Our team also serves an extension of yours, supporting all phases throughout the project, from design to sampling to reporting. Whether uncovering fresh knowledge or bringing clarity to your current efforts, Quant + Qual can help you complete the picture of your consumer and inspire smarter, bolder thinking for your brand.