Research Reports

Brand Wars: Fast-Casual Dining vs. On-Demand Delivery

Julia Eisenberg

May 10, 2017

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In the quest to capture greater share of wallet (and stomach) from today’s hungry consumers, see how quick-service dining and on-demand delivery options stack up.

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Julia Eisenberg

Vice President, Insights

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske