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Research Reports

Brand Wars: Streaming Services

iModerate

Jun 25, 2015

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They’re taking over the entertainment industry, as well as your weeknights, but which streaming service do consumers prefer?

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association