Spotlight Reports

Movies: The High Price of Admission


Oct 29, 2014

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Box office sales plummeted during the summer of 2014. We were curious as to why Americans were seemingly averse to the past time of catching the latest feature film, so we sought to uncover the story behind the decline. By engaging over 100 consumers in one-on-one conversations, we learned what’s keeping consumers away from the theater, and what it would take to bring them back to the big screen.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy