Chart Your Course: Navigating the Research Sea with an ROI Compass


Oct 05, 2017

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Find out best practices for navigating the research sea by using focused objectives and business ROI as a compass for the journey.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research