Learn which research approaches are best suited to derive candor.
download white paperUnlocking candor in online qualitative research: The power of the online one-on-one
iModerate Author
Nov 15, 2013
The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research