Learn which research approaches are best suited to derive candor.
download white paperUnlocking candor in online qualitative research: The power of the online one-on-one
iModerate Author
Nov 15, 2013
By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske