Sneak Peak – Technology Driven Market Research Event

Sneak Peak – Technology Driven Market Research Event

iModerate Author

Apr 25, 2011

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Next week the IIR will debut a new research conference called the Technology Driven Market Research Event. Taking place at the Wyndham Chicago on May 2-3, the show promises to be cut from a different cloth than the most of the other market research trade shows.

The focus as you might have guessed is on technology. This type of event couldn’t be timelier given the tremendous advancements in the market research industry over the past few years. The agenda covers a wide range of new tools, techniques and approaches including mobile research, neuroscience, social media analytics, virtual ethnography and social gaming. Beyond tackling the technological advancements in market research, the show will also touch on the current state of the industry and offer perspective on what the future will bring.  

We are excited to be both speaking and exhibiting at this event alongside some of the most innovative market research firms in the world.  At 4:30 on Monday we will be presenting with Sun Products. Our session, Snuggling up to the consumer: How research technology got Sun Products closer to their users, will take a look at how we combined online, one-on-one discussion sessions with consumer uploaded photos to allow Sun to efficiently get a better sense of who the Snuggle Exhilarations consumer really is.

Here are some other presentations we are really looking forward to:

  • 9:45 A.M. on Monday – Eye Tracking in a Virtual Retail Environment: Understanding Shopper Behavior, Olga Patel, Nestle
  • 2:30 P.M. on Monday – Geo-Location Research Through Mobile Device
    Jim Schwab, OnePoint Mobile Surveys
  • 9:15 A.M. on Tuesday – Avatar 3D Comes to the Store Aisle
    Dr. A.K. Pradeep, NeuroFocus, Inc.
  • 10:45AM on Tuesday – Panel Debate on Social Media: Scientific Technology or Business Practice?
    Guy Powell, Demand Romi, Inc., Warren Sukernek, Alterian, Jeff Esposito, Vistaprint, David Dalka, Business Strategy Expert, Dana Stanley, iCharts, Tom Anderson, Anderson Analytics

If you are already heading to the event please be sure to stop by our booth and say hello. For all of you on the fence, I encourage you to check it out if you are in the market for a new and different type of trade show.




iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research