iModerate Adds Two New Vice Presidents to the Business Development Team

iModerate Adds Two New Vice Presidents to the Business Development Team


Jan 25, 2011

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Denver, CO. (January 25, 2011) – iModerate Research Technologies, a leading online qualitative research firm, recently hired Steve Auerbach as Vice President of Sales, West and David Baron as Vice President of Sales, East.

Steve Auerbach has 17 years of experience in the market research industry. Prior to iModerate, Steve had two stints at Gartner, an information technology, research and advisory company. Most recently his role there was to provide clients in higher education and academic medical centers with both primary and secondary research as a Senior Account Executive.

Preceding his time at Gartner, Steve was at International Data Corporation, a premier provider of market intelligence, advisory services and events. In his 10 years at IDC he climbed the ladder from Account Executive to Director of Global Accounts, and was ultimately responsible for growing the syndicated IT market research and consulting business within large enterprise accounts.

David Baron has been in business development and management in the technology industry since 1996. Prior to iModerate, David was responsible for sales at IDG Connect, a direct marketing group that features lead generation services and access to a multi-million name database of IT buyers. Previously, David worked as Director of Sales at Ziff Davis’ Web Buyer’s Guide where he both managed the sales team and provided online lead generation consulting services for both IT vendors and agencies.

“To be able to bring on two experienced, consultative business development representatives like Steve and David is a huge win for iModerate and our clients,” said Carl Rossow, iModerate’s CEO. “I have no doubt that they will help spread our methodology, be extremely valuable resources for our clients and build some tremendous long-term relationships.”

To see Steve and David’s Bios in their entirety, check out iModerate’s senior team.

About iModerate Research Technologies
iModerate Research Technologies listens, connects and digs deeper with consumers online to provide the research story organizations need to win in the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms and prominent organizations strengthen their research results. Focused on providing customized qualitative solutions, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado. For more information please visit www.imoderate.com.

Media Contacts:
Adam Rossow
Phone: 303.928.8406

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition