iModerate enhances its research suite with private boards

iModerate enhances its research suite with private boards


May 05, 2014

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Denver, CO (May 6, 2014) – iModerate, the industry leader in one-on-one research conversations, has expanded its research suite to offer full-service, private bulletin boards to its clients. This new addition to the company’s long-time staple—live, one-on-one conversations—allows the firm to now engage consumers individually in real-time or extended over time. The new research methodology adds flexibility to iModerate’s solutions, giving respondents more convenient ways to interact while helping clients tackle a broader range of research objectives.

iModerate’s boards are private to keep conversations one-on-one in nature. In contrast to many bulletin board offerings, research respondents will not interact or see each other’s postings, alleviating group bias, and encouraging candor and deeper conversations between our moderators and respondents. iModerate’s boards are powered by the company’s proprietary cognitive framework, ThoughtPath. This qualitative architecture revolves around the cognitive ideas of perception, identity and experience and helps the firm get past surface answers to have a deeper discussion. The boards will be carried out in-house by iModerate’s team of qualitative specialists.

Fueling the decision to offer an asynchronous approach stemmed from a desire by clients to have a more comprehensive, thoughtful solution in the marketplace to engage more diverse audiences, follow the consumer’s journey, and satisfy objectives geared to an extended back-and-forth conversation. The respondent experience also played a role in the firm’s expansion into conversations held over time.

“Consumers are on the go, communicating on different devices at all times of the day and night,” says Jen Drolet, Managing Partner at iModerate. “By offering asynchronous conversations, we are putting the power of when and how to respond back in their hands for those projects. Keeping the one-on-one interaction is critical for us at this time, but the flexibility of letting individuals engage in this way is a step we embrace.”

Despite being an approach conducted over multiple days, online boards nonetheless present a limited opportunity to engage with respondents. Best practices dictate adhering to a few posts a day, so making the most of those opportunities is paramount. The uniqueness of iModerate’s use of boards is embedded in the firm’s ability to ask the right questions in the right sequence to garner the most relevant insights. The iModerate team has conducted more than 100,000 individual conversations, perfecting its framework for asking questions steeped in consumer psychology.

To learn more about iModerate and its one-on-one solutions please visit www.imoderate.com/approach/one-on-ones

About iModerate
iModerate bridges the communication gap between companies and consumers through individual conversations yielding decision-driving context that increases revenue, profitability and ROI. Founded in 2004 and headquartered in Denver, CO, iModerate is known for its expertise in the American Consumer and for pioneering and championing the online one-on-one.  Every day we conduct countless conversations resulting in an ongoing knowledgebase of the changing identities, perceptions and experiences of the American Consumer. With a proprietary cognitive framework, and 10 years of experience rooted in how individuals think and behave, iModerate helps organizations in a wide variety of sectors get past their data sets, establish customer intimacy and obtain real insight—the kind that tells you why things are happening and what action to take. For more information, please visit www.imoderate.com

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy