iModerate Research Technologies Ranked 11th in Innovation

iModerate Research Technologies Ranked 11th in Innovation


Jun 15, 2011

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(Denver, Colorado) June 15, 2011 – iModerate Research Technologies, a leading online qualitative research firm, was ranked eleventh for innovation as part of the GreenBook Research Industry Trends GRIT Top 50. This annual ranking was based on feedback from industry clients assessing how well market research businesses deliver innovative solutions to them.

“We really appreciate the recognition from our clients and the industry. One of our main priorities has always been to provide innovative products, services and ideas to our clients, and we will continue to strive to be the best in this area,” said Carl Rossow, co-founder of iModerate.”

The study looked at technology adoption and attitudes toward methodologies. iModerate was top of mind with respondents who felt that innovation drove their business. iModerate’s conversations occur in an instant message based platform and give rise to uninhibited conversations. Their one-on-one approach has made them a leader in online qualitative research and has helped them deliver uninhibited consumer feedback to their clients around the world.

“My primary takeaway here is that clients are looking for innovation and companies that can communicate that effectively are winning business as a result, wrote Leonard Murphy, Editor in Chief of the GreenBook blog. As we all look at this list, that lesson should be foremost in our minds; innovation isn’t just a buzzword, it can be a primary business driver.”

About iModerate Research Technologies
iModerate Research Technologies listens, connects and digs deeper with consumers online to provide the research story organizations need to win in the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms and prominent organizations strengthen their research results. Focused on providing customized qualitative solutions, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado. For more information please visit www.imoderate.com.

Media Contacts:
Adam Rossow
Phone: 303.928.8406

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy