Joel Benenson, Co-Founder of iModerate, to Speak at the ARF Industry Leader Forum

Joel Benenson, Co-Founder of iModerate, to Speak at the ARF Industry Leader Forum


Oct 20, 2008

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Denver, CO. (October 20, 2008) – Joel Benenson, co-founder of iModerate, will be speaking at the ARF Industry Leader Forum, entitled “Transforming Research. Are you Listening?” This meeting of industry leaders will take place on October 29th, 2008 at the New York Athletic Club in New York City.

Joel will be talking about his experiences in the political and corporate arena. Specifically, he will give his take on various research methods and the importance of insight in these competitive environments. Additionally, iModerate is sponsoring the event and will have a tabletop exhibit on site. Attendees are encouraged to visit our table to discuss the conference topic and learn about iModerate.

This one-day event will examine how the insights garnered from online conversations about brands, companies, products and services are expanding the role of research beyond measurement and testing, and inspiring a new vision for market research. The symposium was born out of a meeting earlier in the year where industry thought leaders broached the subject of organic consumer online conversations. In addition to Joel’s lunchtime address, the day will include a keynote speech from Kim Dedeker of P&G, case histories delivered by General Mills, Sony and Unilever; and breakout sessions focused on the how to leverage listening to build your brand. Specific topics include:

  • How to listen
  • How to be sure that what you are hearing can be acted upon with confidence
  • How to measure the impact of the action you take based on your listening insights.

About iModerate Research Technologies
iModerate Research technologies is the only research company providing live, online, one-on-one solutions to the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms, and prominent organizations strengthen their research results. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado.

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy